October 23, 2011 § 1 Comment
I’m glad you asked! My name is Grant Jackson. President Ulysses S. Grant is on the 50 dollar bill, in the USA, and Andrew Jackson is on the 20 dollar bill ($50+$20=70USD). 70USD or $70 is a symbol for my legal name.
The phrase “two cents” is a common idiomatic expression in the United States used to preface an opinionated statement. Therefore, if Grant Jackson makes an opinionated statement it could be symbolically expressed as $70.02.
The font of my logo is Courier New. I chose this font for its aesthetic value and my own personal history with the font. There were several significant points in my life when I remember the Courier font being used:
- When I learned to type, my junior year of high school, it was on an IBM electric typewriter that used the Courier font. (1983)
- When I joined the U.S. Air Force, all of the documents were typed in Courier font. (1986)
- When I got my first computer, I often wrote letters in Courier New because of it’s typewritten appearance. (1993)
- When I learned to write screenplays, in grad school, they were required to be written in Courier font. (2008)
From a design standpoint I kept this logo very simple. The project didn’t start out that way. I began with an elaborate font similar to what is found on money. I started with colors and supplemental text but the more I looked at it the more busy it appeared. I experimented with different text shapes and eliminated elements until I felt that the logo represented what I wanted to express and no more. Also, this logo is duplicatable for different types of distribution such as t-shirts and business cards.
I hope you enjoy reading my opinions. If you do, please comment and share my writings with your friends.